Morsel

Morsel is a solo project for my development as a UX designer and food lover. As a person that loves a good snack but always forgets what's in fridge, I sought to make a food tracking app. I focused on the primary user interactions within the mobile app to make making lists less repetitive.

Research

To get a better understanding of user needs I went to local grocery stores and interviewed people about their grocery shopping habits and how long they keep it with them. Once I gathered enough information I created an affinity map to identify trends. This would go on to inform the features Morsel would have.  

Competitive Analysis

Some of the people I talked mentioned apps they used to keep their fridges organized. I downloaded four top rated and used them to see their strengths and shortcomings. The issue that plagued all the apps was creating food lists was slow. Morsel would have to find a way to create lists with the least amount of friction. 

Personas

Using the interviews, I created three personas that reflects the types of people I encountered during my interviews. With these in mind, I went about defining the features that would make Morsel helpful to these models.

Flows

Morsel's primary feature is making grocery lists, sharing them, and setting timers to keep track of freshness. Morsel's other feature included a recipe recommendation based on the ingredients users had in their fridge.  

The user flows would outline three processes for making lists in the least amount of steps. Users could create lists through manual input, voice, or using the camera to scan barcodes.

Visual Direction

Instead of going with orange, I chose green as it is a color that is always associated with fresh fruits and vegetables. Food users logged would also be color coded to indicate how fresh it was. Food would start with a dark green and slide to brown indicating the food was no longer fresh.